AIA’s Public Outreach Tools

AIA National’s Board recently approved several initiatives that is intended to raise the visibility and understanding of architecture and the profession with targeted audiences. Take a look below at some of the latest developments:

Architect’s Voice Message Book

Do your part! Would you like to get involved in the public awareness campaign?

The greatest impact you can have is through face-to-face, one-on-one communication with potential clients, community leaders, local businesses and in your schools.

The Architect’s Voice message book has tested messages to improve how you and your peers describe to key audiences the value architects bring to any project.

Topic Architecture

Topic Architecture, also known as TopicA, is the AIA’s public-facing website to further show how great design can change lives.

The site will build awareness and consideration of architecture services among potential clients. As the leading edge for our public awareness efforts,

Topic Architecture will engage visitors with effective editorial content that’s easy to digest so that they can reach the decision stage to hire an architect. (

Learn more about Blueprint for Better here.