Tour 3: Southern Hospitality; boutique hotels 10:30AM-2PM

Tour 3 to Nashville: Southern Hospitality; boutique hotels

10:15AM Buses Depart and 2:00pm Buses Return 3LU/HSW – Lunch Stop at the Arcade is on your own

Tuesday, July 24

This tour is limited to 30 participants. There is an additional fee and you MUST be registered for the conference to participate.

Tour Description

Leave hotel at 10:15 AM

10:30 AM
Due to the advent of domestic tourism in Nashville, a large number of hotels have recently opened. Come tour THREE of the new boutique hotels located in what is poised to be the new “hospitality district” in downtown Nashville. These three hotels demonstrate three different design directions that are noteworthy to the ongoing discussion of SCALE yet they all have common themes in their place making goal of being “Nashville unique”.

The first stop, NOELLE, was designed locally by DAAD and Feltus Hawkins, and was completed in December of 2017 as a 224 room hotel. The design continues the story line of the past, focuses on the present and establishes a baseline for the future of Nashville hospitality. The recent remodel includes a full interior renovation as well as a new 10-story addition to the rear of the building and a rooftop bar where the design can literally be seen in focus, framing the river and the immediate context of the surrounding district. Over 55 local designers, artists, makers, and fabricators contributed to Noelle making it a true reflection of the local creative community.
BOBBY Hotel, the second stop on the tour, was influenced by a persona named “Bobby” that has traveled the world and finally settled in Nashville. The team of New York-based David Mexico Design Group alongside local Architect Bullock Smith renovated the 144 room 9-story existing office building(originally built in 1974) to serve as a social refuge that richly celebrates the unique history of the address within the hospitality district. A garage bar draws patrons of Printers’ Alley into a stair that ushers you up the hotel’s restaurant and rooftop bar. The rooftop pool and party deck sets the tone for the hotel’s eclectic and rustic appeal with a repurposed 1956 Scenicruiser bus installed on the roof of the venue. Three additional food and beverage options are housed onsite with more of a focus being on the integration of different restaurants into the hotel. The edgy, gritty-yet-polished aesthetic is expressed with a mixture of industrial materials like steel, titanium, and chains that are offset by warm, herringbone wood floors, a chandelier crafted from car parts in the lobby, illuminating marble columns, reclaimed artisan wood planks, and copper and brass accents are just some of the many design elements in this composition.

Lunch at 12:00 PM (Woolworth on Fifth/Arcade)

1:00 PM:

The last stop of the day will be a tour of the 124 room 21c Museum hotel designed by New York-based Deborah Burke Partners completed in early 2017. This renovation transformed a former hardware store and warehouse into a 21st century boutique hotel and private art museum. The design of the hotel highlights the history of the Gray & Dudley Hardware Company building while creating a contemporary experience reflecting the vibrancy of Nashville today. Concrete floors and exposed metal structure, reflecting the building’s industrial heritage are combined with rich upholstery, a sophisticated color palette, and metal accents, creating an eclectic juxtaposition of materials and furnishings. Contemporary art is incorporated throughout the building; including a special linear gallery that leads you inside while new light wells allow natural light deep into the building’s core.

1:30 PM leave back to Hotel at 1:45 PM